OVERVIEW
Diversion was founded by publishing veteran Scott Waxman who began his career at HarperCollins before founding the Waxman Literary Agency. It offers a full service publishing solution that allows authors to epublish frontlist and backlist titles. Diversion offers the following services:

• Copyediting
• Cover creation
• Conversion to all ebook formats
• Distribution to major retailers including Amazon, Nook, iBooks, Google, Sony, Kobo and library distribution through Overdrive
• A full marketing and publicity plan
• Quarterly royalty accounting

THE DIVERSION AUTHOR
A Diversion author is an agented author, a well-positioned author or an established brand who wants to be in the digital publishing space.

Diversion authors are natural self-promoters. They may be new authors, or already published authors. These authors are already in an active, ongoing conversation with their audience.

Diversion authors have content that is either not ready for a traditional publisher, or may not fit into the existing publishing format. Diversion authors may also just want greater control over their work and their publishing process, or may simply want to test an idea in the marketplace to see how well it works.  

Diversion authors want their literary agents to be part of their publishing process.

WHAT MAKES DIVERSION UNIQUE?
Diversion was created more than two years ago and has already published dozens of titles in both fiction and non-fiction. Not every title is accepted and the company maintains high standards for publication which gives the list a level of quality that rises above the hordes of self-published ebooks. Over the last two years, the company has fostered close ties with major retailers. In the case of Amazon, Diversion has been accepted into a publisher program which allows the company to nominate titles for concentrated merchandising. This is a program that does not accept self-published authors.

Diversion authors work closely with established editors who have worked in traditional publishing houses and have experience editing in all areas of fiction and non-fiction.

Diversion has developed a marketing strategy which focuses on dynamic pricing, a strong emphasis on search keywords and metadata and publicity outreach within multiple categories.

DIVERSION HIGHLIGHTS

• On Nov. 21, 2011 Diversion published Mark Cuban's first published book, HOW TO WIN AT THE SPORT OF BUSINESS, as an ebook original. 
• In spring, 2011 Diversion published Coach Mike Leach’s original ebook SWING YOUR SWORD which became a New York Times bestseller.
• Diversion recently enjoyed the success of the #1 Amazon kindle bestseller SLIM TO NONE by Jenny Gardiner. This book was featured as an Amazon Daily Deal.
• The company has been featured in articles appearing in Publishers Weekly, Publishing Perspectives, The Wall Street Journal, Digital Book World, Good EReader, Writer’s Digest, Media Bistro, Paid Content, Crain’s and many others.
• Diversion was recently accepted into the Amazon publisher merchandising program
• Top literary agencies have signed their authors up with Diversion.

We look forward to hearing about your projects. Please contact Mary Cummings with any questions at mary@diversionbooks.com.