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Hustle and Float

Reclaim Your Creativity and Thrive in a World Obsessed with Work

COMING FEBRUARY 19th, 2019!

OUR CULTURE HAS BECOME OBSESSED WITH HUSTLING.

There are tens of thousands of books and apps designed to help us work better and faster so that we can “worry less” and “achieve more.” In the rush to boost performance, we have become over-worked, over-scheduled, and overwhelmed. And is “productivity” a worthwhile goal, or are we so focused on process that we’ve lost sight of the product?

WE HAVE FORGOTTEN HOW TO FLOAT.

And thus the conundrum: as creative professionals, we believe we can be highly productive and highly creative at the same time, that we can generate creative solutions with the same rigor as completing our tasks. When it doesn’t work out, we force ourselves to work longer and harder to chase down the ideas that seem to elude us.

Hustle and Float explores the tensions between productivity and creativity, and offers solutions to the contradictory ideologies that push us to act against our own creative best interests.

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