Is my book a good fit for Diversion?
Diversion publishes both original and backlist titles, and is constantly on the lookout to grow its list into new categories. Currently, we publish books in the following categories:
Fiction: Romance (contemporary and historical), New Adult, Thrillers, Mysteries, Science Fi / Fantasy, Women’s Fiction, Young Adult
Non-Fiction: Business, Sports, Health, True Crime, and platform-based General Interest titles
Will you consider my work if I’ve already self-published it?
Yes! We think there is a great deal to be said for taking a book from good to great, which we are confident we’ll be able to do for your title, with the support of Diversion’s team. Then you can focus on being a writer and getting the word out about your book—the fun stuff!
What is the process for submitting my project to Diversion?
Book proposals are submitted through your literary agent, or directly to us by email.
Mystery/thriller/suspense, Sports, True Crime: email@example.com
All others: firstname.lastname@example.org
If we are interested in hearing more, we’ll be in touch!
Who will work with me on my book?
Diversion Books is a full-service publishing company. For new titles, you will work closely with an editor in shaping the manuscript for the market. For all titles, a dedicated member of the Diversion team will be assigned to shepherd your book through the publishing process, and the Diversion team will handle all aspects of bringing your book to market, from formatting and converting book files to copyediting, from cover design to distribution to retailers. Unlike many other digital publishing companies, Diversion also has a full-time marketing expert to help oversee the strategy for marketing and publicizing your book, and to work with you on bringing your work to the largest possible audience.
Where will you distribute my book?
Diversion Books has longstanding relationships with all of the major online retailers, and eagerly pursues opportunities in new and innovative distribution channels, including direct-to-consumer retailing. Our distribution list is constantly growing, as new models and retailers develop, and currently includes over 20 outlets.
How will my book be promoted?
As extensively as possible. When we sign up a title, whether new or backlist, we do so with the goal of giving each book a full promotional push. Diversion is not solely focused on the lead-up to publication; our efforts will be ongoing throughout the life of your book.
Author Platform Building and Reader Engagement
First, Diversion will help you leverage and grow your existing platform to raise visibility for you and your book. Once your project has been accepted by Diversion, we will audit your online presence, regarding everything from your social media pages to your Amazon and Goodreads accounts, with feedback on how each can be made stronger and more effective.
In addition to full distribution through all major online retailers, our team works hands on with contacts at each of those retailers to secure any available on-site promotional placement for your book, where appropriate. Promotional examples can include seasonal placement or placement surrounding a timely event that ties in with your book, and Diversion always seeks out new opportunities to promote your titles.
Metadata and Discoverability
The in-house Diversion Books marketing team will pay special attention to optimizing your metadata (BISAC codes, web copy SEO, etc.), so you and your book pull higher in organic searches online, and on the sites of the major online retailers, for popular keyword terms.
We will also include your book in our monthly e-newsletter, and in all of our social media marketing efforts, and will make an excerpt available for our website, and further marketing outreach, such as book clubs. A full publicity push will be made for your book, including outreach to key media contacts and bloggers, including through such channels as NetGalley, to secure reviews and coverage.
What are your royalties?
Royalties begin at 50%. We do not pay advances.
How is accounting handled for my book?
Diversion aggregates all sales information into one easy-to-follow quarterly statement, which breaks down royalties earned by month and by retailer.
Will you publish my book in print?
Yes! Diversion has a fantastic print-on-demand arrangement for any appropriate title, distributing to a wide variety of online retailers, and sometimes, physical bookstores, too! That said, we do not require print rights in order to consider publishing your work.
Will Diversion publish my book but let me retain rights?
No. Diversion is a full-service publishing company, which means we’re putting our faith in projects, curating a list, and committing to them. As such, we have a set term of license on every book and do not allow authors to maintain rights to their work during that term.