Seth Tibbott is the founder and CEO of Tofurky. He isn’t a former Wharton whizz kid or stock junky; in fact, he was an idealistic hippie with no business acumen living in a treehouse when he conceived the idea of bringing healthy, eco-friendly, tasty protein to the world. Nearly 40 years later, using his unconventional approach to business paired with his faith in his products and a deep belief in environmental causes, he has transformed the $2,500 startup into a family-owned global brand worth over $100 million.